My jaw hit the floor when I saw the discount that has been applied to this fishfinder in the Prime Week summer sale at Bass Pro shop!
We’re all used to Prime sales and Black Friday sales now, which once offered loads of spectacular deals, now offering a handful of decent discounts but rarely anything truly impressive. But every so often a deal comes along that still has the power to stop you in your tracks.
Modern fish finders aren’t exactly cheap, but you get what you pay for, with premium options like GPS and chartplotting functionality often built-in and this Fish Finder comes with pretty much everything you might want in a Fish Finder package.
The only significant downside about the Hummingbird 12 is that it has a fractionally less sharp display than some of its competitors. But that is a small price to pay and I wouldn’t let that stop me scooping up this deal if I were in the market for a new fishfinder.
I should note, that although the headline discount does look huge, I have found this fishfinder elsewhere for $1999.99 so you’re best off thinking of this as a $500 discount…

Humminbird Helix 12 CHIRP GPS G4N Fishfinder/ Chartplotter – was $2,699.99. – Now $1499.98
This is the perfect tool for anglers looking to take their fishing game to the next level. This impressive fishfinder features CHIRP Sonar, MEGA Side Imaging, Mega Down Imaging, and GPS technology to help you locate and identify fish quicker and easier than ever before. And this Black Friday it’s reduced by a massive $1000!
Some anglers have a sixth sense for finding fish. They know when and where to go based on weather, water conditions, and instinct. But even experienced fishermen need an edge to consistently locate gamefish. One of the best fish finders is likely their secret weapon.
These devices have been on the commercial market for decades, and in that time have seen myriad technological advances. Today’s best fish finders may be integrated with radar, chart plotters, GPS systems, engine controls, drones, smartphones, and a dizzying array of other devices.
But all of the best fish finders are still based on the same principle of sound waves converted to a visual display.
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